Two-storey design and fit-out
Abbey Quay by Weston Homes, is a major mix-used development in Barking, east London. It involves multiple phases of work over a ten year period, with new apartments being released for sale in stages.
Weston Homes commissioned 4Site to design and deliver a two-storey Marketing Suite that would stay fresh and relevant for the duration, as well as being stunning to look at and a comfortable environment for sales people and homebuyers.
We were given the Abbey Quay brand to work with and had to allocate 300m2 of space to a range of activities and zones. Our concept was a high-end yet cost effective Marketing Suite, with a 9-screen video wall and a large model of Abbey Quay as the focal point.
What we did
- Purpose built Marketing Suite with show apartment
- 320 metres of site hoarding
- Signage
- Flagpoles and flags
- Directional signs
- Window dressing for commercial units
- Sales consultancy zone with L-shaped desks
- Soft seating and refreshment areas
- Choices zone upstairs displaying all samples
- Artificial trees and plants
- Storage units
- Logo boards and wall graphics
- Technical drawings and 3D renders
- Project management of mechanical and electrical installations
- Internal fit-out and decoration
Every angle considered
At either end of the Marketing Suite there were staircases, taking people to the purpose-made show apartment and Choices area. This is a comfortable setting where homebuyers can make a selection from the interiors samples displayed on the walls.
Graphics were used to decorate the stairwells and two large logo boards were installed in prominent positions, to make sure the Abbey Quay brand could be seen from outside.
Two artificial red maple trees were installed at the front of Marketing Suite to add warmth to the double height frontage. Each tree was three metres wide by four metres high and took five fitters to install.
4Site manufactured over 90% of the materials and signage and we used our own installation team for the fit-out.
We were so impressed by the ideas and execution of the Marketing Suite at Abbey Quay. Every detail was considered and inventive solutions found so every space was used brilliantly. The Marketing Suite continues to provide an incredible welcome to homebuyers.
Suzanne Aplin
Sales & Marketing Director, Weston Homes
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